Elate
Creating a packaging for a tea brand that has different flavors, each flavor represented by its own packaging.
Date 11 / 2 / 2021
Category Package design/ UX
Chamomile (Gentle notes of apple, mellow honey-like sweetness)
Matcha (Green, grassy)
Puerh (Sweet, floral, mellow, sour, woody)
Chosen Tea Types
Since I’m not a tea drinker I did a intense research on each tea flavor and how does is taste like. After writing key words on every flavor I associated colors to them to represent and communicate to the audience about how it would taste like. And the pastel color contrasts the other products that we usually have in stores.
Process
A website for the previously created tea packaging. The website is used for purchasing the tea itself, mugs, and even tea pots.
The design represents the brand, being simple and straightforward, yet colorful, to navigate through with an added detail of animation.
The Website