Anew

The brand is a book cover customization service. It offers the customer the ability to choose a certain aesthetic for their book or collection, turning their bookshelf into a big artwork.

Date 28 /11 / 2021

Category  Branding ​​​​​​​

The concept was created from having a collection of 10 different books. The collection is chosen from a group of my personal favorite books that widens my imagination and are fantasy based.

Inspiration

The brand is a book covers customization service. It offers the customer the ability to choose a certain aesthetic for their book collection from a provided list such as, minimalist, abstract, primary color based, monochromatic, etc. After the customer makes a choice, they send their collection of desired books to us, where we will take them, customize them to the customers liking, and send them back. The brand offers the desired aesthetic to the customers by having/ providing an easy simple working system that gives a clean satisfying end product. The brand targets young adults and adults who are picky with decorating their personal spaces and are critical about visual aesthetic. In addition, it will bring peace to readers with OCD who struggle with a mismatched bookcase. Customers’ books will feel more personalized and special by looking different than what’s selling everywhere else and will feel more attached to it.

Creative Brief

The idea behind the dynamic logo is to represent the bookcase being customized. Every time a customer customizes their own bookcase the design is added to the logo, adding to loop of designs being displayed in it. Also, when printing each print has a different design keeping the sense of the dynamic. 

Logo